Management Courses

Certificate Course in Market Research - 6 months online distance learning program

Contents

1. Introduction, Evolution and Emerging Issues of Market Research

2. Primary and secondary research

3. The Marketing Research Process, Research Methods and Design

4. Research objectives

5. Risk analysis and product analysis

6. New product and market analysis 

7. Research methods and tools 

8. Completing a research project 

9. Turning data into findings

10. Reporting and communicating findings

11. Professional development and the market research industry

12. Case studies